Allt organiskt är bra eller hur ?

Generation Y eller ”millenials” som de kallas i USA är idag 20 -35 år gamla.

Joe Pinsker i The Atlantic beskriver denna generations naiva övertrop på att allt som salutförs som ”organiskt” är nyttigt och bra:

To be labeled ”organic” in the U.S., a product must comply with a set of environmentally-friendly standards laid out by the United States Department of Agriculture. For the purposes of a consumer, it’s easiest to define organic produce by what it isn’t: genetically engineered, grown in synthetic soil or with certain pesticides, or allowed to be in contact with ”sewage sludge.” Organic livestock adheres to similar guidelines, with the additional provision that antibiotics and growth hormones weren’t given to the animals.

But, going beyond those basic restrictions, the term ”organic” has developed a remarkably benevolent aura in the mind of the consumer. After surveying 300 shoppers who were, for the most part, under the age of 35, the consultancy BFG recently found that 70 percent purchased organic foods, even though only 20 percent actually had any confidence that they could define organic. More than half were ”concerned, but confused” about the words used to classify their groceries. BFG’s CEO, Kevin Meany, described these young shoppers to Fast Company thusly: ”They desire honesty. They want to believe.”

Jag går en del på gatorna i Washington DC och jag slås av att ordet ”organiskt” dyker upp i alla sammanhang här. Allt är organiskt !