Sofia Hedström
”The customer is “double-dipping,” so to speak. Yes, there is some browsing in store and then shopping later on online, and that’s fine. There’s also a lot of browsing online and researching and investigating and understanding about designers and learning about what you might be interested in and kind of doing your preselection and then going to the store. There’s still a touch-and-feel aspect that some people find important. I think ultimately the store, though, serves a bigger role.”
Mark Lee, VD på Barneys, om framtidens shopping till Style.com