Juicy Couture stänger alla sina butiker och New York Magazine ser ett samband mellan myskläderna och kändiskulturen.
”In the early 2000s, comfort was cool. Celebrities went about their glossy lifestyle of international bottle service in velvet hoodies and fleece-lined Uggs, and one brand seemed to encapsulate that ethos perfectly. The rise of the Juicy tracksuit coincided with the emergence of a particular kind of tabloid coverage; Us went from monthly to weekly in 2000, InTouch arrived in 2002, and Life & Style came out in 2004. With the help of blogs like Perez Hilton (2001), the invention of YouTube (2005), and the birth of TMZ (2005), fans could easily see the rich and famous looking their absolute laziest.”